How calligraphy is helping brands to turn mass production into bespoke creations

Even though calligraphy is usually associated with old manuscripts and weddings its use applies to a wide number of fields, especially today when personalisation is hugely important for brand image. For instance, hand-calligraphy can make a product unique by adding a name, a monogram or a quote to name a few add-ons, this extra bit of craftsmanship can turn a mass-produced object into a bespoke one. No two customers are the same so this touch of individuality is what makes a product extra special connecting the brand in a deeper level with the consumer.

Think also of a book cover some of them just get our attention straight away not only because of the title but sometimes it's the illustration and/or the font that was intentionally used in an eye-catching way to invite us to pick it from the shelf and read what it's inside.

Another great use of custom calligraphy applies for startups looking to have a highly impacting brand recognition, a calligrapher can help to create something exceptional that could become part of the organisation’s identity.

And how about an inspirational handwritten quote as a central piece in your meeting room? These are just a few examples of how versatile calligraphy is.