How calligraphy is helping brands to turn mass production into bespoke creations
Even though calligraphy is usually associated with old manuscripts and weddings its use applies to a wide number of fields, especially today when personalisation is hugely important for brand image. For instance, hand-calligraphy can make a product unique by adding a name, a monogram or a quote to name a few add-ons, this extra bit of craftsmanship can turn a mass-produced object into a bespoke one.
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